Content Optimization
Dec 18, 2025
• by Élise Dupont
I’ve been testing video-first SEO tactics for years, and one recurring question from clients and readers is whether optimizing YouTube chapters and adding proper video schema can actually increase organic traffic from Google’s video carousels. The short answer is: yes, they can help — but only if implemented thoughtfully and as part of a broader content strategy.Why chapters and video...
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